notsobasicmedia.com →Half the people looking for what you sell will never see a results page. They will read an answer — written by an AI that decided, on its own, which sites to trust. We work on both: the search that still sends clicks, and the answer that increasingly replaces it.
The audit is free and yours to keep, whether or not you hire us.
They outrank you because a search engine can read their pages, understands what each one is for, and has seen enough consistent signals to believe them. None of that is visible to a visitor. All of it is measurable.
And there is now a second audience. When someone asks an assistant “who does X in Budapest”, the assistant does not browse — it recalls. It quotes sites whose pages state facts plainly, mark them up properly, and do not hide the important part behind a slider. Optimising for that is not a different discipline; it is the same work, done more literally.
Crawling, indexing, site speed, structured data, canonical and hreflang. The plumbing. Nothing else works while it leaks.
Schema that states who you are and what you sell, answers written to be quotable, and pages an assistant can parse without JavaScript.
Google Business Profile, categories, reviews, consistent details. For a restaurant or a shop this often beats the website itself.
One good page does not rank. A set of pages that covers a subject properly, linked to each other, does.
Written for a question someone actually types, not for a word count. Every piece has a reason to exist and a place to send the reader.
Analytics set up so the numbers mean something: which page brought the enquiry, not how many people bounced.
Send us a URL. You get back a written report: what is technically broken, what the site is currently telling search engines it is about, how it compares to the people beating you, and what we would fix first and why.
It is a real document, not a scan with a score on it. If the honest answer is that your site is fine and the problem is somewhere else, the report says that.
We measure before we recommend. Crawl, index coverage, speed, structure, and what you currently rank for versus what you sell.
Technical problems come first, because content published onto a broken site is wasted money.
Pages that cover your subject properly, marked up so both a search engine and an assistant can use them.
What changed, what moved, what did not, and what we are doing about it. No dashboard you have to interpret alone.
Nobody can promise position one, and anyone who does is selling you a lottery ticket with a monthly fee. SEO is slow: three to six months before the shape of the curve is clear, and the sites that win are the ones that kept going.
We also will not build you a hundred pages of filler. That worked once. It now actively hurts, and cleaning it up is a job we get called in to do.
Tell us what your site needs to do that it cannot do today. A short description is enough — we will come back with questions, an approach and a price.
SEO, AEO and GEO by Not So Basic Media Kft., Budapest, Hungary.